TV is becoming NONLINEAR!
With the rise of interactive services like YouTube and Netflix among others it is time for the broadcast world to adapt to the new millennium audience habits.
Millennials are used to one to one advertising while they internet surf. For TV broadcasters is the time to move one step further and provide such services.
This is now possible with the use of the HbbTV platform (Hybrid Broadcast Broadband TV). HbbTV can serve as a technology basis for implementing interactive TV advertising campaigns on broadcast networks.
For the first time ever, broadcasters can use the interactive HbbTV platform to introduce new and innovative TV advertising formats to their viewers and customers.
As the broadcasters mention, “viewers consider interactivity as a service… and that this increases viewers’ interest and acceptance of the ad”. On the plus sign is the advanced engagement and higher viewer interaction that these types of ads have.
The interactive HbbTV advertising solution enables to open a direct dialog with viewers and to collect more detailed data from them giving broadcasters a new revenue source.
