Epeegee collaborated with NPAW to create a training seminar on Video Analytics for ERT employees, providing them with the necessary tools to improve the quality of its content.
Technology and software development in the field of television and digital content have seen impressive advances in recent years. The term “Video Analytics” has become an essential part of the industry, offering advanced tools for understanding, evaluating and optimizing digital content. Training in this area is becoming particularly important for companies like Hellenic Radio and Television Corporation (ERT) that seek to maintain the highest level of service to their audiences.
Video Analytics
Video Analytics refers to the analysis of digital video in order to extract data and information related to performance, viewership and viewer reaction. For a broadcaster like ERT, understanding how viewers react to their content is critical. This can help improve content ERT is offering and viewer experience.
ERT realised the importance of Video Analytics and chose to partner with NPAW, a leader in video intelligence. NPAW provides solutions that help companies measure, analyze and improve the quality of their content and viewer experience. The partnership between ERT, NPAW and Epeegee is an example of how educational services can contribute to the success of a project.
The Training Seminar
The seminar offered a comprehensive introduction to digital video analysis and how it can be used to improve content.
Seminar participants will learn how to utilize NPAW’s tools to collect and analyze data, and how to interpret that data to make decisions that will improve performance and viewer experience. The workshop includes hands-on exercises and examples designed to equip participants with the necessary skills.
The Benefits
Participation of ERT employees in the Video Analytics training seminar by Epeegee is expected to have multiple benefits for the company:
- Improved content quality: Employees will be able to identify weaknesses and points of variation in the content, allowing them to improve its quality.
- Increase viewer experience: ERT can offer content that better meets the needs and preferences of its viewers.
- Competitive advantage: ERT will have the knowledge and tools needed to respond to competition successfully.
The partnership between ERT, NPAW and Epeegee represents an example of how companies can leverage education to meet the demands of today’s digital industry. With the right training and the use of advanced tools like NPAW’s, ERT is on the right track to deliver high quality content.
