ERTFLIX‘s new ERT1 series “The Bracelet of Fire“, which was uploaded on ERT’s digital platform from Wednesday 25 January to Tuesday 31 January 2023, broke every previous ERTFLIX record. It may seem unbelievable, but the eight episodes of the series recorded more than 1 million views in just one week, boosting ERTFLIX traffic by 49% compared to the immediately preceding week.
Specifically – and always according to NPAW’s Video Audience Measurement Platform that records ERTFLIX viewership, “The Fire Bracelet” had a total of 1,026,279 views in one week, with the absolute record being set last Sunday, when 226,125 views of its episodes were recorded.
NPAW Video Audience Measurement – ERTFLIX DEVICES
Equally impressiveis that 50% of viewings were not made via television, but from other devices (computers, tablets, mobile phones, etc.), which confirms that the international trends which want viewers to choose not only the time, but also the device to watch their favorite programs is now beginning to prevail in Greece as well. As can be seen from the NPAW data, almost one in four citizens, namely 23%, watched “The bracelet of fire” from their mobile phones.
The great success of the series, which tells the story of a Jewish family in Thessaloniki from 1917 to 1962, is also confirmed by the many positive comments ERT has already received on Social Media, with citizens who watched the episodes even creating their own hashtags of the series before it was even published by ERT!
It is noteworthy, that ERT received hundreds of phone calls from citizens asking for the series to remain online for a few more days on ERTFLIX, as they did not have time to complete watching it.
“The bracelet of fire” is based on the book of the same title by Beatrikis Saia-Magrizou, directed by Giorgos Gikapeppas and written by Nikos Apiranthitis and Sofia Sotiriou.
SOURCE: ERT
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